Meet the Team

Bill Serata, President

Bill started C&D printing in 1973. He started the company in a 5,000 square foot office in downtown St. Pete. Over the years, he has grown the company to a 45,000+ square foot facility that not only does printing, but print finishing and packaging all under one roof.

Brian Serata, VP Shipping and Receiving

Darrin Blackburn, VP Production

Darrin began his professional career in the Print industry in 1987 at a summer job at an American Speedy.  In 1989, he moved to a more Commercial Printing Company starting at the bottom, moving through the different departments and learning all aspects of production, customer service and estimating.  Accepting the position of Production Manager in 1995. 

In 2001 he found a home at C&D Printing Company as Plant Manager.

Todd Pemberton, VP Print Finishing

Deborah Lowrey, Account Executive

Deborah began her printing industry career at age 18 in the local newspaper production department. Thrilled with flatbed cameras and developing film in the darkroom she soon found herself working for a new printing company in town. Starting in bindery as a part-time helper. Before too long she was working in prepress and customer service, eventually becoming the GM. Having all this experience has allowed Deborah to be a consultive sales rep, she believes educating the client gives them power to make the right decisions. Deborah has worked at C&D Printing for 28 years most of them in the sales capacity.

Deborah enjoys family time, beach and growing vegetables in the backyard.

Suzanne Alvarez, Account Executive

Suzanne was born and raised in the print industry and loves to dive into the print production processes. A native of Tampa, Florida, Suzanne graduated with a degree in Marketing from USF and enjoys combining her extensive knowledge and experience in print to produce innovative, cost-efficient packaging and marketing products. Suzanne is well known for her creative approach as well as her proficiencies in project management for as-needed delivery. Married with 2 grown children, Suzanne enjoys outdoor pursuits with family and friends. 

Brian Olson, Account Executive

Being a native to printing, but not to Florida, Brian started in printing back in the Chicagoland arena and is ever so happy to be a part of this amazing team here at C&D. Having started in prepress, before it went electronic, he has moved through almost every phase of production, until ultimately finding his niche in sales. A good communicator about all things print related, he’s a well-rounded & experienced sales consultant with over 36+ years of progressive career growth & extensive sales, customer support, and hands-on teamwork, managing multiple projects and priorities in high-dollar manufacturing environments, providing date sensitive fulfillment, and distribution of finished materials. He looks forward to sharing what C&D Printing can do for you!

Lee Zerfass, Account Executive

Lee started in the printing industry at age 13. Born and raised in Chicago, Lee has lived in Tampa for 30 years. A graduate of Drake University, he loves print technologies, IT systems, and eliminating learning curves both internally and for his customers. Lee’s other passion is coaching youth hockey from recreational to elite for both boys and girls programs. 

Sandy Thomas, Account Executive

After college, (Hofstra University),  I pursued a career in Advertising Traffic and Production, initially working for ABC Television Network, New York, NY and then several large ad agencies in NYC and Long Island.  After moving to Florida, I migrated into sales.  Sales was not what I had planned but the salary differences between New York and Tampa Bay was quite drastic- lol. 

I love sales and the previous experience of advertising contributed to my success.  I knew what it was like to be a print buyer.  I had sat in that chair and know how a buyer thinks and all the challenges that go along with it. New York also taught me a great work ethic.

I have been with C&D for two tenures; eight years for the first and twelve years and counting for the second,. Throughout those 20 years, I have worked with major corporations, the technology sector, advertising agencies, medical institutions, financial institutions, publishers, national furniture chains, nutraceutical and pharmaceutical companies, etc. producing everything from business cards to 840 page catalogs to packaging and just about every type of project you could imagine.

“A lot of people don’t enjoy their job; they may even hate it, but I am fortunate enough to be able to make a living through my passion.”

Barry Gervais, Account Executive

Kim Gage, Promotional Products Manager

Kim is the Promotional Products Manager at C&D Printing and Packaging. She has worked at C&D for almost 30 years, excelling in multiple positions. Kim handles all aspects of specialty products for a wide range of clients. From pens and cups to towels and umbrellas, Kim is highly skilled at finding just the right promo item to fit need, timing and budget. Kim is happily married and together with her husband, maintains very a very busy household with 3 active boys.

Carrie Cady, Customer Service

Carrie started working at C&D 40 years ago when she was 15 years old, still in high school, as a hand bindery worker. She eventually started running the bindery equipment. After 6 years in bindery she moved into customer service and became CSR to the owner, Bill Serata. She was promoted to production manager for six years and did all the scheduling. Eventually she went back into her favorite position, customer service/sales, where she is currently working.

Carrie is from a large family and really enjoys annual family reunions and monthly “Park Days,” when her local family gets together in a park to have a picnic and play games.

Lisa Mason, Customer Service

Kelsey Jacobsen, Customer Service

Kelsey started working at C&D in 2019, in the bindery department. She transitioned later that year into customer service where she is working now. Kelsey has great attention to detail and has mastered the very extensive job of being the in house support for each project as it makes its way from order entry, through each department, to delivery in a very quickly.

Denise Nessmith, Comptroller

Mike Metroka, Prepress Manager

Mike started working in the C&D Prepress department in 1985. Back in the days with film, cameras, darkroom and light tables and transitioning through the digital computer era. Mike currently heads up our Prepress Department overseeing Proofing, Plating and the Mailing Department.

Joe Colbert, Assistant Production Manager

About C&D

Photo of the front of the C&D office building

Unsurpassed quality, with whatever-it-takes services.

Since 1973, C&D Printing and Packaging has served our clientele with a commitment to service and a passion for print. From our original small shop to our current 45,000+ square foot facility, C&D has grown to be the largest and most comprehensive commercial printing plant on the west coast of Florida.

Our equipment list includes state-of-the-art digital and LED offset presses, a full-service bindery and an extensive print finishing department for foil stamping, die-cutting, embossing and folding and gluing. 99% of all projects can be produced completely in-house. C&D is well known for producing high-quality marketing materials, carton board packaging, pocket folders, invitations and more.

C&D’s highly experienced team includes some of the most capable and creative people in the industry. Our highly skilled and experienced team excels at producing innovative, cost-effective and beautifully printed materials to make sure your packaging and marketing materials stand out from the competition. Our administrative initiatives are customizable to support client needs and strategies. Options such as online storefronts, fulfillment, custom labeling and shipping are just a few ways we can add value to every project. At C&D Printing and Packaging, our team is your team. We’re not just your printer, we’re your partner!

Get in touch with us.

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