Tag: ink coverage

  • #000000 is not 100% Black

    #000000 is not 100% Black

    #000000 is not 100% Black All blacks are not created equal. In print, we like 0% C 0% M 0% and 100% BLACK for body copy text and other small areas of black. In web design, #000000 or R 0, G 0, B 0 is a solid black. Let’s take a look at how and…

  • With Ink, Less is More

    With Ink, Less is More

    With Ink, Less is More Ink on paper going through the press is like water going on a sponge, and when you get too much ink, it doesn’t absorb properly into the paper. This is why we need to be mindful of how much ink is going on the paper. We also need to be…